What is Design?

What is Design?

Design is how a work of art is laid out in order to be as appealing and successful as possible. Philosophers and theoretical mathematicians have been creating laws and attempting to understand what makes art “good” for thousands of years. In the 3rd century BC, Euclid created the Golden Ratio which was believed to be the most “efficient way to scan” a painting. It is a known fact the humans are able to scan works of literature and art fastest from left to right rather than up and down, so by arranging your art so that all the important parts can be found quickly in this order it was believed your art would be more successful. Similarly Fibernacci’s sequence, a sequence of numbers and proportions could be added for the same effect. Artists like Salvidor Dali have deliberately used the Golden Ratio technique in painting to test the effectiveness on viewers. In 1996, Professor Bejan created a mathematical law explaining how nature is designed to also increase the efficiency of movement. Other theories have stated the appealing art is based on “aesthetics.” From the Greek word, “aisthetikos” meaning “of sense proportion,” aesthetics is said to be an intuitive way of judging beauty in art. It is able to be subjective but is always viewed as a “human truth.” The brain is naturally attracted to symmetry which explains why the use of mirror images in artwork and connecting lines between spaces helps in creating better designs.